You might think this is an odd title. It was meant to be. Unfortunately, in my humble opinion, people needlessly limit the definition of search engine optimization when they build their search engine strategies. SEO should be about optimizing your marketing for search not just for your position in a search engine.

Somewhat off guard... That’s all I can say about how I felt when someone asked me the other day, “does SEO produce quality leads?” My response was, “of course.” But then I started thinking... How do I know that SEO generates quality leads? And in the normal course of human thought I started to doubt myself, do some soul searching and then kicked up the research... And my answer after all that? Still a yes.

To me, the title of this articles summarizes a few trends. One, search is becoming local. Two, the ways in which local consumers find local companies is fundamentally different than a few years ago. Three, no online strategy is complete without a focus on local SEO whether you are a large multinational or a local mom and pop.