To me, the title of this articles summarizes a few trends. One, search is becoming local. Two, the ways in which local consumers find local companies is fundamentally different than a few years ago. Three, no online strategy is complete without a focus on local SEO whether you are a large multinational or a local mom and pop.

Local search is changing the game for those looking to market locally online, particularly small businesses.  Whether using local search marketing or local SEO, the resulting impact on traffic and sales - online and off is impossible to ignore.  Get it right and you might corner you local market, get it wrong and you'll be left in the dust.