Somewhat off guard... That’s all I can say about how I felt when someone asked me the other day, “does SEO produce quality leads?” My response was, “of course.” But then I started thinking... How do I know that SEO generates quality leads? And in the normal course of human thought I started to doubt myself, do some soul searching and then kicked up the research... And my answer after all that? Still a yes.

To me, the title of this articles summarizes a few trends. One, search is becoming local. Two, the ways in which local consumers find local companies is fundamentally different than a few years ago. Three, no online strategy is complete without a focus on local SEO whether you are a large multinational or a local mom and pop.